Amazon Fire TV is launching Audio Streaming for Hearing Aids on Fire TV Cube. It is compatible with Bluetooth hearing aids from Starkey and other brands. The company says the latest update makes Fire TV Cube (2nd gen) which costs Rs 12,999 in India. It will be the first-ever streaming media player to support Audio Streaming for Hearing Aids.  It is commonly known as ASHA.

The company also reveals that improving the sound quality is the most requested feature among Hearing aid users. The National Institute on Deafness and Other Communication Disorders reports that 15% (37.5 million) of Americans over the age of 18 reports some hearing loss. There are nearly 29 million American adults who could benefit from using hearing aids. According to the World Health Organization, 1.5 billion people in the world experience hearing loss and the number continues to rise.

Customers can connect compatible hearing aids directly to Fire TV Cube for private listening. This gives them the ability to enjoy audio from streaming services, apps, games, and even Alexa. ASHA on Fire TV Cube works by using data that encodes the sound straight to the hearing aid’s tiny antenna in digital form.

Customers with compatible hearing aids can connect directly to Fire TV Cube for private listening with audio delivered directly to the hearing aids. Hearing aids connect with Fire TV on a system level, and users can enjoy private audio from their favorite streaming services, apps, and games. To pair your hearing aids, visit Fire TV Settings > Accessibility > Hearing Aids, and connect them like you would with Bluetooth headphones.

Users can use the Fire TV remote to control the streaming volume like users would otherwise. In the press note, Amazon says, “When you’re done with your movie, you can disconnect through a shortcut by pressing and holding the ‘Home’ button and selecting ‘Disconnect Hearing Aids.'”

How to Pair Hearing aid with Amazon Fire TV

• To pair the hearing aids, visit Fire TV Settings.
• Accessibility,
• then select Hearing Aids
• After that, follow the instructions to connect them.
• Customers use the Fire TV remote to control volume and can disconnect by holding the “Home” button and selecting “Disconnect Hearing Aids.”

One drawback is that customers need to sit within 10 feet and in line of sight to their Fire TV Cube in order to get the best connection. Amazon also recommends that customers connect over a 5 GHz WiFi network. However, those with 2.4 GHz WiFi can use the feature “with a range that varies depending on spectrum congestion.”

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