On Friday, the Domestic e-commerce platform Flipkart announces its foray into the healthcare sector through the launch of Flipkart Health+. It will provide consumers access to affordable and convenient healthcare. Flipkart will now deliver medicines to your doorstep.
It also provides its users access to online medical consultation and diagnostics. Flipkart recently take over Sastasundar Marketplace Limited. SastaSundar.com is a known digital healthcare and pharmacy platform in India. It is supported by a network of more than 490 pharmacies. Their aim is to provide access to affordable and quality healthcare to consumers in India.
Flipkart is entering into this segment at a time when there is a tremendous demand for such services. It is delivering essential medicines to patients amid the Covid-19 pandemic. An increasing number of people are buying products online and avoiding visiting the stores due to fears of catching the virus.
Flipkart, Senior VP, and Head – Corporate Development, Ravi Iyer say:
“We are excited to enter this space through this investment in SastaSundar.com, a company that has established itself as a trusted partner for lakhs of consumers through genuine products, a technology-powered platform, and a wide network.”
Talking about Flipkart Health+, the company says that in the future it will going to start e-pharmacy and add new healthcare services including e-diagnostics and e-consultation.
Last year in August, Flipkart’s rival Amazon launched Amazon Pharmacy. The company is learned to be scaling it up to cities across India. The service allows customers to order prescription-based medication in addition to over-the-counter medicines, basic health devices, and Ayurveda medication from certified sellers.
Last year, Reliance Retail, acquired the parent firm of online pharmacy Netmeds. This year in June Tata Digital bought an online pharmacy 1mg. This month PharmEasy filed for an $843 million initial public offering.
But according to experts, it will not be going to be easy for players such as Flipkart and Amazon to tap the e-pharmacy space. It is due to the ongoing war between online and offline pharmacies and the delay in the finalization of e-pharmacy rules by the government.
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