Epic Games, maker of the battle royale game Fortnite, partners with the Lego Group to build “an immersive, creatively inspiring and engaging digital experience” for kids. With this, the firms aim to build a safe space for kids of all ages in order to hone their creator skills and provide play opportunities.
Epic and the LEGO Group enter into a long-term partnership to “shape the future of the metaverse” by constructing a digital experience where children can play safely online. While the companies didn’t go into detail about what that will look like in Thursday’s announcement. They outlined three principles driving development: to prioritize children’s well-being, to protect children’s privacy, and to equip both children and adults with the necessary tools to shape their digital experience.
Epic Games partners with the Lego Group to build metaverse for Kids
Details on that experience are slim, but Epic notably doesn’t use the word “game” to describe it. The statement adds that Epic will leverage its 2020 acquisition of SuperAwesome, a moderation tool also used by Lego, to protect kids’ online experience.
Epic mentions the first of these to be an aim to protect children’s “right to play” by prioritizing safety on the platform. Other than this, Epic and Lego will also focus on protecting children’s privacy as well as providing them and their guardians with the right tools to control their digital experience.
The Lego Group, on the other hand, does not need any introduction to kids and their parents. The Lego bricks have been a go-to toy for several generations of children now, which still remains its core business. The company is also known for several of its initiatives toward children, including the development of an industry-standard Digital Child Safety Policy with UNICEF.
The big question then is what kids stand to benefit through such a metaverse. Niels B Christiansen, CEO of The LEGO Group believes that “there is huge potential” for kids to develop life-long skills like creativity, collaboration, and communication through such digital experiences. The companies will then focus on enabling the same in a safe environment through the new metaverse.
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