Instagram Now Lets Some Users Fundraise Through Reels Ahead of Earth Day

Instagram brings a new feature of ‘Fundraise on Instagram Reels’ ahead of Earth Day on April 22. With the help of this feature, Instagram is rolling out an option for users to create and donate to fundraisers through reels. This feature will be available in more than 30 countries, and users can donate to more than 1.5 million nonprofits available to them.

The tech monolith already has nonprofit fundraising options for Facebook and Instagram that can be used directly on a user’s feed, on Instagram Stories, and through Instagram Live, but users can now fundraise directly in Instagram’s short form video platform Reels. Instagram users can choose from more than a million registered charities in the app when using the Reels fundraising tool, and all funds go directly to the nonprofit selected.

Instagram brings a new ‘Fundraise on Instagram Reels’ Feature

Already, some high-profile users — including Dave Burd (Lil Dicky), Maggie Baird, and Zyahna Bryant — have used the feature to fundraise for environmental causes. While Meta takes a fee on transactions from personal fundraisers, it covers the transaction processing fees for donations to charitable organizations, so they’ll receive the full amount of the user’s contribution.

According to the company, they have initiated ways of taking action against climate change and learning more about the climate issues ahead of Earth Day. These include a few features like visiting the climate science center and showing support for the environment feature on Instagram, Facebook, and Messenger.

Meta also reveals that they cover the donation processing fees so that all the money raised by the fundraisers on Instagram directly goes to the organization. Additionally, the company has also announced the Sustainability Media Academy in partnership with EB Impact, which is an initiative to help journalists based in Asia to develop expertise on sustainability issues.

Moreover, the company says that more than 4 million people have donated over $150 million (roughly Rs. 1,100 crores) through Instagram and Facebook to support environmental protection and nonprofits fighting against climate change.

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