Less than 1 percent of Netflix’s subscribers are playing its games

Netflix’s entry into the gaming market is off to a gradual begin. In accordance with an evaluation carried out by Apptopia on behalf of , the streaming big’s video games have been downloaded a complete of 23.3 million occasions and common about 1.7 million day by day customers. Put one other method, lower than one % of Netflix’s 221 million clients are profiting from the video games included of their subscriptions.

Netflix didn’t instantly reply to Engadget’s request for remark. Up to now, the corporate indicated it didn’t count on its gaming division to be worthwhile instantly. “We’re going to be experimental and check out a bunch of issues,” Netflix COO Greg Peters informed buyers in the course of the firm’s fourth-quarter earnings calls final 12 months.

Nonetheless, the query that’s in all probability on everybody’s thoughts is how lengthy Netflix is keen to attend to see if it made the suitable wager, particularly after it throughout its most up-to-date quarter. Different lofty bets — like the corporate’s in-house fan weblog, Tudum — have been the topic of cutbacks after just a few months of spending.

The corporate has shared treasured few particulars on how a lot it has spent increasing its portfolio past TV reveals and films, however most indicators level to a major funding. Earlier this 12 months, the corporate paid $72 million to , the studio behind Stranger Issues: Puzzle Tales. Extra just lately, it secured unique cell rights to beloved indie titles like Spiritfarer and . The corporate is unlikely to make related investments sooner or later if its present ones don’t pan out.

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