Meet Kevin, the New Face of State Farm


Meet the new Jake from State Farm.

The new Jake from State Farm’s name isn’t actually Jake anymore. Rather than tap another employee to play a version of himself on TV, State Farm decided to cast an actual actor for the role this time around.

That actor’s name is Kevin Mimms, or Kevin Miles — he seems to go by both. Kevin has been in countless commercials for brands other than State Farm, like Coors Light, Panera Bread, Henry’s Hard Sparkling Water, T-Mobile, Hyundai, McDonald’s, eBay, Taco Bell, and Bose.

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But those are probably not the only places you’ve seen Kevin before. According to his IMDb page, the actor has been working hard for the past 10 years, and in films like Miles Away, Emmanuel and Me, ism, and Jack Squared.

He’s also been in the TV series Criminal Minds, Underdogs, and S.W.A.T.

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But not everyone’s ready to say bye to the old Jake.

You can learn more about Kevin by following him on Instagram, where we happened to find out that he is good friends with The Act‘s Joey King. 

“You inspire me,” he wrote on his page on the occasion of the actress’s 21st birthday. “From workouts that make us feel nauseous, to life talks & poop talks, I’m having a blast with you in my life fam. Thanks for welcoming me into your life with open arms. I love you kid. Elbow Amigos for life.”

But it’s also difficult not to notice that many viewers who had become enamored with the original Jake just aren’t feeling his new replacement. 

The comments on the new Jake’s YouTube commercials have been receiving a lot more negativity than praise, which is likely just a result of the fact that everyone had gotten used to the old Jake.

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According to State Farm’s assistant VP of marketing Patti Morris, while the original Jake “did great at delivering his famous line, ‘Uh … khakis,’ … this expanded role is very demanding, and is best filled by a professional actor” rather than someone who needs to go back to his actual State Farm job between takes.

“Consumers will see Jake in culturally relevant moments, being his usual helpful self,” Patti continued to Muse. “We use a fresh, updated voice, tapping into things that are contextually relevant with our audiences.”

For now, the culturally relevant moments at play see “Jake” taking a lot of Zoom-style calls, but that’s something we can all relate to, after all.


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