Netflix starts linking iPhone and iPad users to an external sign-up page

Netflix has started directing users on iPhones and iPad to an external webpage where they can sign up for the service. The change comes just months after Apple started letting “reader” apps that provide access to digital content, like Netflix and Spotify, link out to account sign-up pages on their own websites.

For as far back as 2018, Netflix did not provide an external signup link. They even tell users where they could sign up — in its iPhone and iPad apps.

Users had to instead navigate to Netflix’s website from their web or mobile browser to sign up for the service before accessing the app.

Netflix rolls out an external sign-up page for iOS users

This was done to comply with Apple’s rules, which made it difficult for apps to get around its up to 30 percent commission on in-app purchases and barred developers from offering a link to an external sign-up page.

Now, iPhone and iPad users are now seeing an external link within the Netflix app that they can use to sign up for the service. Users who tap on the link see a message that warns they’re “about to leave the app” and go to an external website. It also notes any transactions on the external page aren’t affiliated with Apple

Users who tap on the link see a message that warns they are “about to leave the app” and go to an external website. It also notes any transactions on the external page do not affiliate with Apple.

Tapping through the warning redirects users to an account sign-up page on Netflix’s website, where they can input payment information and choose a subscription plan.

Netflix does not announce when the external link will start responding

It is unclear when Netflix started introducing this new option, and the company didn’t immediately respond to it right now. Currently, Netflix’s support page still states that users can’t access Netflix’s signup page from its iPhone or iPad app.

Although Apple has begun to relax its policies for reader apps. It still has a strict set of guidelines that developers must follow, such as not including any pricing information with a link to external sign-up pages. Developers must also submit an “entitlement” to get permission to add the external link to their app.

Apple has faced criticism for its policy. This forces most developers to use the App Store billing system, for which Apple charges a fee. In response to a new law passed in South Korea, Apple has allowed developers to use third-party payment processors in apps released in the country. He also made some changes to dating apps released in the Netherlands after a lengthy battle with the country’s regulator.

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