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Paid Social 101: Everything You Need to Know

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Paid Social 101: Everything You Need to Know
Paid Social 101

If you’re new to the world of advertising on social media, don’t panic!

The number of different platforms and the functions they serve might seem daunting, but here’s what you need to know about how using paid adverts on social media can boost your business – and your turnover.

Pick the right social platform

The main contenders are Facebook, Twitter, Instagram and YouTube.

Social media advertising is a competitive space, and it can be difficult to stand out. Having an agency to support you could be the best thing for your business at this crucial moment in time.

These mainstream platforms have various key characteristics that could benefit your business. Perhaps it comes as no surprise that in one survey, 73% of marketers said they tried new online approaches during the pandemic: the need to get creative with social media is greater than ever.

  • Facebook

With almost 50 million users in the UK alone, Facebook provides insightful and detailed reports and analytics, with families and friends sharing photos, messages and updates almost constantly.

It might be surprising that Facebook’s digital advertising revenue was forecast to reach almost 2.6 billion pounds by the end of 2019.

  • Twitter

Twitter is also a great platform and might be more suited to businesses seeking to reach professional people – and their business profiles, too.

The app reports having 187 million monetizable daily usersand is such a global platform that adverts on Twitter can reach almost six per cent of the world population over 13 years of age.

  • Instagram

On Instagram, it’s all about images –over a billion people worldwide use the app, and this number is almost equally split between men and women.

With a specific location-based search feature and an effective algorithm unique to each user, Instagram could be the perfect platform for your business to reach a local audience.

  • YouTube

Being the second most popular website in the world, placing an animated advert as an opening to a YouTube video could be one of the most lucrative tactics for your business.

Targeting the right people

Paid media offers the opportunity for you to reach a specific audience thanks to ad targeting. This manipulates criteria including age, interests, location, gender, behaviours, and many more.

Targeting the right clientele is key to an effective marketing strategy, as these people are more likely to convert into customers.

With the right advert in the right place, you’ll see benefits in no time.