Twitter launched its premium subscription service, Twitter Blue, back in June last year. At the time, the company had set the subscription price for the service to $2.99 (or Rs 237 approximately). Now, a year later, the company has increased the subscription price for Twitter Blue to $4.99 (Rs 396 approximately).
Twitter noted the change in an email sent to subscribers. It said that “early adopters” will still be charged $2.99 until further notice. New subscribers, however, will have to pay $4.99 in the U.S. Or an equivalent amount in other countries where Twitter Blue is available, namely Australia, Canada, and New Zealand.
It also updated the information in its Help Center to reflect the change.
Twitter Blue Subscription prices got hiked by a great margin
“Twitter Blue subscriptions are paid on a monthly basis and priced regionally based on the current US price of $4.99. If Twitter Blue is available for purchase in your area, you’ll find the regional currency price information whenever you sign up for your subscription,” the document says.
In the email, the company also said that Twitter Blue users will be notified at least 30 days before the new subscription prices come into effect post which the Twitter Blue subscription will be renewed at USD 4.99, CAD 6.49, AUD 6.99, or NZD 6.99 based on users’ location.
It is worth noting that Twitter hasn’t specified why it has decided to increase prices for its Blue subscription service. But the company didn’t specify the reason for its sudden decision but in the email, it did say that it would focus on building new features and improving existing ones.
This change will come into effect from October 2022
“This change helps us continue to build some of the new features you’ve been asking for, improve upon the current ones you already love, and sustain our mission of supporting journalism,” the company wrote in the email.
“We have lots of exciting things coming up, including creating a more frictionless reading experience and launching new features in Twitter Blue Labs,” the company added.
As far as India is concerned, Twitter hasn’t launched its subscription-based platform in India yet. Some reports last year suggested that the company could launch Twitter Blue in India at a price of Rs 267 per month but that hasn’t happened so far.
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