Food tech major Swiggy launches an upgraded membership program ‘Swiggy One’. According to the company, it will offer subscribers unlimited free deliveries, discounts, and other benefits across its services.
Swiggy is providing this service only for its partner restaurants till now. But under the new plan, it is going to provide this service for all online food, grocery platforms. It will be going to add more offers in the coming months. It includes pickup and drops service Genie and additional discounts and benefits at meat stores.
Swiggy One Membership Plan Pricing
The new Swiggy One membership plan costs Rs 299 for the first three months and Rs 899 for the full year. This means that a member will spend only Rs 75 in a month under the annual plan.
Swiggy has confirmed that all existing Super Subscribers will automatically be upgraded to Swiggy One. They don’t need to pay extra money for the remainder of their active membership. They will also get a one-month complimentary extension on their existing plan.
The program is currently live in four cities– Lucknow, Pune, Thiruvananthapuram, and Vijayawada. Swiggy is planning to expand it across more than 500 cities in the next two weeks
Anuj Rathi, senior vice president, revenue and growth at Swiggy says
“With a mission to deliver unparalleled convenience to consumers. we have launched and grown our offerings across food delivery, express grocery and other offerings. The newly launched Swiggy One program brings all these convenience offerings under a single membership plan. It will deliver immense financial savings/benefits to regular Swiggy users.
We are excited to witness this new offering delight our consumers every single time while offering outstanding value and convenience,” said
The Swiggy One subscription offers unlimited free delivery from over 70,000 popular restaurants as well as unlimited free Instamart delivery on all orders above Rs.99. All members can avail of additional discounts of up to 30 percent on their food orders from partner restaurants. Nothing has been clarified about when the extension will be available for users.
Just a few months back, Swiggy’s rival Zomato introduced the Zomato Pro Plus subscription plan, offering unlimited free delivery on the platform with no surge fees and no distance fees. However, it has been introduced as an ‘invite-only membership’ system, which means that only a select few users have been able to subscribe to the Zomato Pro Plus membership.
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